The most desirable products and services are born from good product development processes. Microsoft, Apple, Boeing, and other successful companies each have adapted a development process suited to their specific business and product needs that optimizes product quality with business profit. Even though these companies are very sophisticated and operate in developed industries, all product development even for simple products in emerging markets should follow a similar approach.
Step1. Conceptualization
The design step starts with conceiving new products or services you want to make reality. The conception and vetting process that leads to new or improved products and services is informed in a number of ways, most typically through feedback from customers and sales channels, market research activities, product failures and warranties, direct observation of needs or product gaps, user-centered studies, and inspiration, among other things.
Step2. Product/Service
Product/service defines project goals and general characteristics of a product(s) or service(s) based on market, customer, and user needs. And also define characteristics that inform what the product or service will look like, how it will function, and how much it will cost.
Step3. Product concept feasibility
The product concept feasibility begins to develop a concrete picture of what the new product or service will look like. Conduct active research, assessments, and initial development and prototyping of the concept design to test feasibility against any criteria identified as important. This is where the practice of user-centered design (UCD) can be very effective. UCD is an approach in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. This approach is valuable because it requires designers to consider the product from the user’s perspective, including building prototypes and putting different variations in the hands of potential users to see how they respond to inform decision-marking around what works and what does not work in the proposed product.
Step4. Design and development, design verification
It is important to align the product design to the manufacturing process, referred to as design for manufacturing. When designing the product you have to also consider, in addition to cost factors, how you are going to make it so that you are careful not to design a product that cannot be manufactured with the tools and resources that you have available. In the developing world, this can often be the case, as you may find that the ideal product design cannot be made locally due to a shortage of raw materials, manufacturing capability, or staff expertise.
Step1. Conceptualization
The design step starts with conceiving new products or services you want to make reality. The conception and vetting process that leads to new or improved products and services is informed in a number of ways, most typically through feedback from customers and sales channels, market research activities, product failures and warranties, direct observation of needs or product gaps, user-centered studies, and inspiration, among other things.
Step2. Product/Service
Product/service defines project goals and general characteristics of a product(s) or service(s) based on market, customer, and user needs. And also define characteristics that inform what the product or service will look like, how it will function, and how much it will cost.
Step3. Product concept feasibility
The product concept feasibility begins to develop a concrete picture of what the new product or service will look like. Conduct active research, assessments, and initial development and prototyping of the concept design to test feasibility against any criteria identified as important. This is where the practice of user-centered design (UCD) can be very effective. UCD is an approach in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. This approach is valuable because it requires designers to consider the product from the user’s perspective, including building prototypes and putting different variations in the hands of potential users to see how they respond to inform decision-marking around what works and what does not work in the proposed product.
Step4. Design and development, design verification
It is important to align the product design to the manufacturing process, referred to as design for manufacturing. When designing the product you have to also consider, in addition to cost factors, how you are going to make it so that you are careful not to design a product that cannot be manufactured with the tools and resources that you have available. In the developing world, this can often be the case, as you may find that the ideal product design cannot be made locally due to a shortage of raw materials, manufacturing capability, or staff expertise.
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